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The forces reshaping consumer behavior trends in 2026
The K-shaped consumer split that defined 2022-24 has flattened, but a new set of pressures is reshaping demand.
Market Trends & Research
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Market and economic trends can influence every decision you make. Access research from our experienced analysts and guidance from Huntington advisors to better understand the forces that shape industries, businesses and financial markets and make decisions with greater confidence.
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5 critical employee benefits trends reshaping the landscape in 2026
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State of Business Sentiment: 2026 Beyond Business Report Midyear Update
Business leaders are balancing a resilient economy against rising costs, global uncertainty and a more cautious outlook. Explore the trends shaping business sentiment and the decisions organizations are making in response.
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2026 Beyond Business Report
Timing matters, and right now is a pivotal moment for businesses. Even with growing optimism, business leaders continue to navigate economic uncertainty, rising operating costs and ongoing cyber threats. Adding to this reality, more than half of businesses foresee an ownership change by 2030, yet most still do not have a succession plan.
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