Key Takeaways

Face your fears

Setting financial goals is more than dollars and cents. It’s also about confronting the fears and uncertainties that keep you from taking action.

Budget, then save, then spend

Create a budget and automate your savings when possible, which removes the temptation to spend what’s in your account.

Start small

Even if you’re not yet ready for a budget or automatic savings, there are some practical places to start that can still make a difference.

Along with resolving to “drop a few pounds,” many of us start off the new year with good intentions to “save more” or “spend less” that tend to fade as the months pass. This year, you can make a January reset that really sticks by transforming your financial outlook with one key insight: Your relationship with money should be focused on your dreams and desires, not your fears.

Take a deep breath and think about what you want to achieve with your money. Maybe it’s early retirement, a home renovation project, saving for college, that dream trip. How are you going to make it happen?

If you’re already feeling intimidated, you’re not alone.

“With a budget or financial planning in general, it’s not so much the process or the actual math,” explains Jessica Bole, JD, CEPA, Wealth Planner at Huntington Private Bank, “but that it’s going to force me to change habits or expose something that I don’t want to deal with.”

Sound familiar? Whether you’re looking to build an emergency fund, pay off debt, or save for that lifelong goal, the hardest part is often just getting started. The good news is that setting financial goals doesn’t have to be overwhelming. And unlike those abandoned gym memberships, these resolutions are designed to stick. Use these goals as entry points—and start where it makes the most sense to you. The “right” approach is the one that’s sustainable for you right now.

Goal #1: Set a budget for the year, even if you hate that word

Yes, it’s the dreaded B-word. “I’m going to say a swear word to you, but ‘budget’ is something we can talk about,” Bole says with a laugh. “I don’t care if my clients make $40,000 a year or if they make $40,000 a day. Many of our clients are hesitant to approach a budget discussion.”

Why? Because it feels restrictive. It forces people to look at spending patterns head-on. But try a reframe: Think of your budget as setting boundaries that protect your future self, not as a punishment. Even if you overspend in a given month or make a last-minute splurge, you’re still making progress and you should accept both the ups and the downs of the journey.

“Recognize that you’re setting a foundation,” advises Stephanie Hannan, Private Bank Wealth Advisor at Huntington Bank. “It’s not a linear process. Life is going to throw you things that happen that will inevitably break what you’re doing, but that forces you to look forward.”

Goal #2: Switch to a savings-first mindset (before tackling spending)

This process is like exercise in that once you practice the basic moves, the more advanced ones come naturally. Try setting smaller, achievable goals rather than tackling everything at once.

“Maybe you’re not designating a spend budget, but you’re going to designate a save budget,” Bole says. “Then you just increase to not just once a month, but every paycheck. Put $250 into your savings account and see how that feels.” What she’s discovered is that many clients don’t even notice that the money isn’t available in their checking account, all while their savings or investment accounts increase.

Hannan calls this “the automatic millionaire method.” When savings accounts grow before you have a chance to spend, you adjust your lifestyle around what’s left without feeling deprived.

But if you’re not quite ready for a full-blown budget, or if small contributions from your paycheck aren’t in the cards yet, you can still notch a few simple wins.

Tactic #1: Don’t leave money on the table

One of the easiest wins can be as simple as reviewing your employer benefits. “Don’t leave money on the table from your employer,” Bole says, mentioning 401(k) matches, HSA contributions, wellness credits, and employer-sponsored life insurance as possible options offered by many workplaces.

Hannan also points out that many of her colleagues overlook commuter benefits entirely. “You can fund that pre-tax, which is also a savings,” she says, and that can include both parking costs and transit expenses.

Tactic #2: Tackle your high-interest debt

Rather than trying to pay off everything at once, Bole recommends an assessment approach. “Review your recurring debts,” she says. “Do you have a high interest credit card that’s charging an exorbitant fee? Is there a way to get a 0% interest card, do a balance transfer, and have a plan for increased payments?” The idea is to attack your highest-cost debt first. It’s the most efficient use of your money, even if it doesn’t feel as satisfying as clearing smaller balances.

Tactic #3: Look at the big picture

Without going as far as a full-scale budget, try and look objectively at last year’s spending. Start with big-ticket purchases so you can figure out what worked and what didn’t. Do you want to take a vacation? What about a home renovation or a new car? The idea is to map out these major expenses early so you can prepare rather than scramble. It’s less about restrictive budgeting and more about financial foresight.

The bottom line

“Understanding what you’re doing is paramount,” Bole says. “Understand what mountain you’re trying to climb before you go climbing it.” When your goals align with what truly matters to you, you’re far more likely to stick with them. Even baby steps in the right direction can transform your financial future without feeling like a sacrifice.

So make a budget, if you can. Save a little, if you can. But think about facing your fears, not just your finances.

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Disclosure

The information provided in this document is intended solely for general informational purposes and is provided with the understanding that neither Huntington, its affiliates nor any other party is engaging in rendering financial, legal, technical or other professional advice or services, or endorsing any third-party product or service. Any use of this information should be done only in consultation with a qualified and licensed professional who can take into account all relevant factors and desired outcomes in the context of the facts surrounding your particular circumstances. The information in this document was developed with reasonable care and attention. However, it is possible that some of the information is incomplete, incorrect, or inapplicable to particular circumstances or conditions. NEITHER HUNTINGTON NOR ITS AFFILIATES SHALL HAVE LIABILITY FOR ANY DAMAGES, LOSSES, COSTS OR EXPENSES (DIRECT, CONSEQUENTIAL, SPECIAL, INDIRECT OR OTHERWISE) RESULTING FROM USING, RELYING ON OR ACTING UPON INFORMATION IN THIS DOCUMENT EVEN IF HUNTINGTON AND/OR ITS AFFILIATES HAVE BEEN ADVISED OF OR FORESEEN THE POSSIBILITY OF SUCH DAMAGES, LOSSES, COSTS OR EXPENSES.