Insights to help you plan with confidence

2026 Beyond Business Report

Timing matters, and right now is a pivotal moment for businesses. Even with growing optimism, business leaders continue to navigate economic uncertainty, rising operating costs and ongoing cyber threats. Adding to this reality, more than half of businesses foresee an ownership change by 2030, yet most still do not have a succession plan.

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What’s shaping business decisions in 2026: Key Highlights

Our third annual Beyond Business Report captures today’s landscape through the lens of business leaders across the U.S. This year’s findings reveal a business environment defined by confidence, operational pressures and the growing importance of timing in major decisions.

Top concerns continue to impact day-to-day decisions

Economic volatility, higher operating costs and cyber risks are at the forefront, especially for businesses operating with tighter margins.

Ownership transitions are on the horizon

More than half of business owners anticipate a transition within the next five years, yet many do not have a business succession plan.

A growing guidance gap provides opportunity

Many businesses do not have a dedicated advisor, widening the gap between rising complexity and the guidance leaders need to make confident decisions.

Beyond Business Report: By the numbers

Huntington surveyed more than 750 business owners and financial decision-makers from various industries and revenue segments to explore the challenges they’re facing, the opportunities ahead and how they’re approaching next steps in their business transition.

29%

Businesses are better off today than one year ago

44%

Businesses planning for growth over the next 12-18 months

54%

Owners planning to transition or sell their business by 2030

More than 1 in 4

Businesses do not have a primary advisor

Download our 2026 Beyond Business Report to learn:

  • What business owners are prioritizing in 2026
  • How companies are balancing optimism with operational reality
  • Where risks are rising and where opportunities are emerging
  • Steps business owners can take now to strengthen resilience and plan for long-term success
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Ready to plan your next step?

A changing business landscape requires timely decisions. Talk with a Huntington advisor to explore what these insights mean for your business and learn how we can help you navigate your next move.

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