Growth, income, or preservation: What’s your investment objective?

What's your investment objective?

What are your investment goals? That’s one of the first questions we ask our Private Bank clients. Some investors know immediately what their goals are—but many aren’t as sure.

Is your objective to significantly grow your money? Do you want to rely on your investments to generate a steady income? Or do you prefer to reduce risk and focus on preserving your principal?

Knowing your investment goals can help you and your client advisor make the right decision for you when constructing your portfolio.

To help achieve customers’ desired outcomes, Huntington Private Bank® generally organizes client portfolios around three investment outcome objectives. John Augustine, our chief investment officer, explains.

What are the main investment objectives that Huntington Private Bank® organizes its client portfolios around?

Based on Huntington Private Bank's experience managing clients’ investments over the decades, we’ve found clients typically have one of three investing goals:

  1. Capital appreciation is a portfolio in which the outcome objective is to produce returns that exceed the inflation rate so investors can build future purchasing power and wealth.
  2. Income generation is for investors who want to produce a growing income distribution while leaving the principal alone.
  3. Principal preservation aims to cover the inflation rate—around 2-3% in recent years—with the least amount of risk and volatility.

How should an investor determine which investment objective to pursue?

There are a variety of factors investors should consider when trying to determine their investment objectives. Here are a few:

  • Willingness to accept that market values of accounts will go up and down during economic cycles
  • How much current income one needs
  • Unique tax circumstances
  • Unique asset circumstances
  • Time horizon for the account

We carefully review these factors and others with clients to identify the right strategy. We also check in regularly with them to understand if they feel they are on the right track and that their investment goals haven't changed. With this information, we employ our best thinking as a firm to guide our clients’ portfolios through economic cycles to help meet their outcome objectives.

Can an investor have more than one investment objective?

Absolutely. It’s very possible to have all three investment objectives in play at the same time.

As investors, we all have different goals beyond these core objectives, but capital appreciation, income generation, and principal preservation are effective ways we can connect with our customers around outcome objectives and help them strive to surpass the benchmark.

How does Huntington Private Bank® typically structure its portfolios?

As Huntington Private Bank® structures the capital appreciation, income generation and principal preservation portfolios, we focus on answering three key questions:

  1. Is this portfolio diversified enough, but not too much, within the asset groups that we follow, so that at least one group should be going up in value when markets swing up or down?
  2. Then, is this portfolio in the best position, given where we believe we are in an economic cycle?
  3. Lastly, what can we learn from past performance that can enhance our future decisions?

We’re constantly monitoring and evaluating our Huntington Private Bank® portfolios.


Investing wisely

To learn more about how the Huntington Private Bank can help with investments and wealth management, contact your local Private Bank office.
Contact the Private Bank
John Augustine, Chief Investment Officer

Our Specialist

John Augustine, Chief Investment Officer, Huntington
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Huntington Private Bank® is a team of professionals dedicated to delivering a full range of wealth and financial services. The team is comprised of Private Bankers, who offer premium banking solutions, Wealth and Investment Management professionals, who provide, among other services, trust and estate administration and portfolio management from The Huntington National Bank, and licensed investment representatives of The Huntington Investment Company, which offers securities and investment advisory services. Huntington Private Bank® is a federally registered service mark of Huntington Bancshares Incorporated. 

The Huntington Investment Company is a registered broker-dealer, member FINRA and SIPC, and registered investment advisor with the U.S. Securities and Exchange Commission (SEC).

The Huntington Investment Company is a wholly-owned subsidiary of Huntington Bancshares Incorporated. Certain insurance products are offered by Huntington Insurance, Inc., a wholly-owned subsidiary of Huntington Bancshares Incorporated, and underwritten by third-party insurance carriers not affiliated with Huntington Insurance, Inc. 

Trust and investment management services are provided by The Huntington National Bank, a national bank with fiduciary powers. The Huntington National Bank is a wholly-owned subsidiary of Huntington Bancshares Incorporated. 


The information provided is intended solely for general informational purposes and is provided with the understanding that neither Huntington, its affiliates nor any other party is engaging in rendering tax, financial, legal, technical or other professional advice or services. Any use of this information should be done only in consultation with a qualified and licensed professional who can take into account all relevant factors and desired outcomes in the context of the facts surrounding your particular circumstances. The information in this document was developed with reasonable care and attention. However, it is possible that some of the information is incomplete, incorrect, or inapplicable to particular circumstances or conditions. NEITHER HUNTINGTON NOR ITS AFFILIATES SHALL HAVE LIABILITY FOR ANY DAMAGES, LOSSES, COSTS OR EXPENSES (DIRECT, CONSEQUENTIAL, SPECIAL, INDIRECT OR OTHERWISE) RESULTING FROM USING, RELYING ON OR ACTING UPON INFORMATION IN THIS DOCUMENT EVEN IF HUNTINGTON AND/OR ITS AFFILIATES HAVE BEEN ADVISED OF OR FORESEEN THE POSSIBILITY OF SUCH DAMAGES, LOSSES, COSTS OR EXPENSES.