The benefits of a personal banker
Why private banking is better
Huntington Private Bank delivers an uncommon experience to achieve clients’ goals.
Who is your lawyer? Your accountant? What about your physician? Chances are, these are questions you can answer.
Now how about your personal banker?
Stumped? Most people are, says Huntington’s Don Hamilton, senior vice president and national practice lead for private banking. That lack of a personal relationship with a financial institution is one reason the Huntington Private Bank is on a mission to provide a different experience — and a better outcome for customers.
“Without a dedicated private banker on your side, you’re missing out on the expertise you need to achieve your financial goals at the different points in your life,” Hamilton says. “That’s why we provide clients with a private banker and a team of banking, service and investment professionals they can rely on to put their needs first for life.”
Huntington Private Bank accounts provide integrated wealth solutions through a robust client relationship that addresses a host of financial needs, including investments, financial planning, consumer and commercial loans, mortgages and deposit strategies — all in one convenient place.
“Our approach is one customer at a time because we know each client is unique with different needs,” Hamilton says. “That’s why we invest the time and resources to understand their goals and what matters most to them. Our promise is to help customers identify their needs and provide solutions to meet them.”
“Without a dedicated private banker on your side, you’re missing out on the expertise you need to achieve your financial goals at the different points in your life,”
- Don Hamilton, Senior Vice President and National Practice Lead, Huntington Private Bank
An uncommon approach
Unfortunately for many affluent people, it isn’t a common practice in the banking industry to provide customized financial plans and comprehensive solutions tailored for each customer. It’s also rare for a customer to have a dedicated personal banker and team that serve as client advocates in the changing world of banking.
“Many financial institutions are very segmented, which limits their ability to offer private banking customers integrated wealth solutions,” Hamilton says. “We focus on a client’s total relationship with the bank and partner extremely closely with teams across Huntington to deliver a comprehensive approach.”
Huntington also is one of the only financial institutions that welcomes its business customers — business owners and executives — to join the Private Bank.
“Our ability to serve Private Bank customers as the personal banking side of their commercial and business banking relationship with Huntington helps set us apart from our competitors,” he says.
Who we serve
In addition to business customers, the Huntington Private Bank is an ideal fit for anyone with the potential for $1 million or more in banking needs, which can be a combination of deposits, investments and loans. Some banks, however, consider this audience to be too small to provide personal, customized service — but not Huntington.
“Many affluent people are not getting the attention and solutions they need because their banks look at those with less than $10 million in assets as not needing high-touch service,” Hamilton says. “We couldn’t disagree more.”
In addition to personal service, Private Bank account customers particularly like the Private Client Account, a checking account designed for high net-worth clients. “Not only does this account pay a competitive interest rate, it doesn’t have nuisance fees that many other banks charge for services,” Hamilton says, referring to fees for cashier checks, money orders, incoming wires, ATM refunds, stop payments, foreign currency processing, international ATM transactions, check images or insufficient funds.
Though competitive products are an important aspect of the Private Bank offering, Hamilton says that the ultimate goal is to be a trusted adviser.
“We feel very strongly about our responsibility to clients,” he says. “They depend on us to look out for them, achieve their goals and provide the highest degree of value — and we deliver on that promise.”