HFA Regulatory Disclosures

At Huntington Financial Advisors® (HFA), we strive to look out for our clients. We believe it's important for you to have the information you need to make decisions about how to save and invest for the future. It's also important that you understand the differences between the products and services we offer, which include brokerage, advisory, and insurance services, as well as the role we have when it comes to certain types of transactions, such as qualified plan rollovers and IRA transfers.

The following is a list of HFA’s key disclosures about our firm, representatives, products, and services:

Business Continuity Plan

A plan is maintained by HFA to continue business throughout varying degrees of circumstances which in the absence of the plan, would otherwise disrupt HFA's ability to conduct business. In the plan, HFA has endeavored to consider and prepare for a broad range of scenarios of varying severity. Preparation includes the establishment of arrangements for alternative facilities, systems and staffing to strive to minimize the impact of any such event. Resumption of service is dependent on the nature of the incident at hand.

For example, should there be an event that would prevent HFA from conducting business in its primary operational facility, the plans are designed to enable resumption of essential functions in a backup facility within the same business day. As to the matter of client’s ability to place trades, through re-direction of phone lines and client’s access to internet trading capabilities, our expectation is that so long as the securities markets remain open, trading would not be disrupted.

While there can be no guarantee to its effectiveness, HFA has a high level of confidence that through its careful planning and periodic testing, the firm’s preparation provides a reasonable strategy to effectively manage a business recovery operation.

Order Execution

HFA routes equity securities and equity options orders to its clearing firm, National Financial Services LLC (“NFS”), pursuant to a fully disclosed clearing arrangement. NFS selects the exchanges or broker-dealers for execution on behalf of HFA.

Some of the exchanges or broker-dealers may provide payments to NFS depending upon the characteristics of the order and any subsequent execution. However, other than the clearing arrangement with NFS, HFA does not have any arrangement with the execution venues and HFA does not receive any payment for order flow from NFS or the execution venues. NFS is responsible for disclosing any payment for order flow arrangements separately to HFA customers.

Each quarter, NFS also prepares order routing reporting of HFA customers’ non-directed orders subject to SEC Rule 606, including the type and the identity of the broker-dealers or exchanges receiving these orders. The quarterly reporting is available below.

A copy of the most recent quarterly reporting is also available to you upon request. Upon written request to HFA or NFS, you may also obtain the identity of the broker-dealer or exchange executing your trade and the associated time of execution on any of your equity trades placed within the last six months.

2023:

2022:

2021:

2020:

As always, if you have any questions or needs, please contact your Huntington Financial Advisor or the Client Services Team at (800) 322-4600, Monday through Friday, 8:00 a.m. to 5:00 p.m. ET.


Huntington Financial Advisors® is a federally registered service mark and a trade name under which The Huntington Investment Company offers securities and insurance products and services. The Huntington Investment Company is a registered broker-dealer, member FINRA and SIPC, and a registered investment adviser with the U.S. Securities and Exchange Commission (SEC). The Huntington Investment Company is a wholly-owned subsidiary of Huntington Bancshares Incorporated.

Certain insurance products are offered by Huntington Insurance, Inc., a wholly-owned subsidiary of Huntington Bancshares Incorporated, and underwritten by third-party insurance carriers not affiliated with Huntington Insurance, Inc.