New SEC Rules as of June 30, 2020

In June 2019, the Securities and Exchange Commission (SEC) released new rules aimed at enhancing both the quality and transparency of investors’ relationships with broker-dealers and investment advisers. These rules, which are applicable as of June 30, 2020, impact Huntington Financial Advisors (HFA) and the products and services we offer.

Specifically, Form CRS requires SEC-registered investment advisers and broker-dealers to deliver to retail investors a brief client relationship summary that provides information about the firm and the brokerage and/or advisory products and services offered, including information about costs and fees and conflicts of interest.

Regulation Best Interest (“Reg BI”), establishes a new standard of care for broker-dealers when making a recommendation of a securities transaction or investment strategy involving securities to a retail investor.

The following is a list of key documents describing how we comply with these new standards:

As always, if you have any questions or needs, please contact your Huntington Financial Advisor or the Client Services Team at (800) 322-4600, Monday through Friday, 8:00 a.m. to 5:00 p.m. ET.


Huntington Financial Advisors® is a service mark and trade name under which The Huntington Investment Company offers securities and insurance products and services. The Huntington Investment Company is a registered broker-dealer, member FINRA and SIPC, and registered investment advisor with the U.S. Securities and Exchange Commission (SEC). The Huntington Investment Company is a wholly-owned subsidiary of Huntington Bancshares Incorporated.

Certain insurance products are offered by Huntington Insurance, Inc., a wholly-owned subsidiary of Huntington Bancshares Incorporated, and underwritten by third-party insurance carriers not affiliated with Huntington Insurance, Inc.

The Huntington National Bank is Member FDIC. The Huntington logo®, Huntington®, The Huntington logoHuntington®, Huntington Private Bank®, and Huntington Financial Advisors® are federally registered service marks of Huntington Bancshares Incorporated. ©2020 Huntington Bancshares Incorporated.