New SEC Rules as of June 30, 2020

In June 2019, the Securities and Exchange Commission (SEC) released new rules aimed at enhancing both the quality and transparency of investors’ relationships with broker-dealers and investment advisers. These rules, which are applicable as of June 30, 2020, impact Huntington Financial Advisors (HFA) and the products and services we offer.

Specifically, Form CRS requires SEC-registered investment advisers and broker-dealers to deliver to retail investors a brief client relationship summary that provides information about the firm and the brokerage and/or advisory products and services offered, including information about costs and fees and conflicts of interest.

Regulation Best Interest (“Reg BI”), establishes a new standard of care for broker-dealers when making a recommendation of a securities transaction or investment strategy involving securities to a retail investor.

The following is a list of key documents describing how we comply with these new standards:

Order Execution

Order Routing Data

Below is a listing of available trade routing data reports. You may select any quarterly report to view the pertinent data.

Held NMS Stocks and Options Order Routing Public Reports



2019: Q4 | Q3 | Q2 | Q1

2018: Q4 | Q3 | Q2

As always, if you have any questions or needs, please contact your Huntington Financial Advisor or the Client Services Team at (800) 322-4600, Monday through Friday, 8:00 a.m. to 5:00 p.m. ET.

Huntington Financial Advisors® is a service mark and trade name under which The Huntington Investment Company offers securities and insurance products and services. The Huntington Investment Company is a registered broker-dealer, member FINRA and SIPC, and registered investment advisor with the U.S. Securities and Exchange Commission (SEC). The Huntington Investment Company is a wholly-owned subsidiary of Huntington Bancshares Incorporated.

Certain insurance products are offered by Huntington Insurance, Inc., a wholly-owned subsidiary of Huntington Bancshares Incorporated, and underwritten by third-party insurance carriers not affiliated with Huntington Insurance, Inc.

The Huntington Investment Company, acting as agent for its customers, introduces customers to National Financial Services, LLC ("NFS"). NFS provides brokerage services; carrying customer cash and margin accounts and clearing all equity and options transactions for such accounts. The Huntington Investment Company operates pursuant to the (k)(2)(ii) exemptive provisions of SEC rule 15c3-3 and does not hold customer funds or securities.

The Huntington Investment Company and/or NFS LLC transmits customer orders for execution to various exchanges or market centers based on a number of factors. These include: size of order, trading characteristics of the security, favorable execution prices (including the opportunity for price improvement), access to reliable market data, availability of efficient automated transaction processing and reduced execution costs through price concessions from the market centers. Certain market centers may execute orders at prices superior to the publicly quoted market in accordance with their rules or practices. While a customer may specify that an order be directed to a particular market center for execution, the order-routing policies, taking into consideration all of the factors listed above, are designated to result in favorable transaction processing for customers. The Huntington Investment Company and/or NFS LLC may receive remuneration, compensation or other consideration for directing customer orders for equity securities to particular broker/dealers or market centers for execution. Such consideration may take the form of financial credits, monetary payments or reciprocal business.