Need to Attract Millennials? Here’s How.
How much do you really know about Millennials? Sure, they’re a tech-savvy generation that wants things here and now. But, here’s the deal. Millennials don’t necessarily spend less than other generations; they just like to be informed about what they’re buying before they purchase it. If you’re not gearing your marketing strategy to reach this generation, you’re missing a huge opportunity. Here are four ways to reach Millennials no matter what business you’re in.
Get Social. If you’re not on social media, it’s easy to get started. You don’t have to be on every platform – but you should consider being on more than one. Using social media, you can easily connect with this target audience 24/7. Express your business’ personality by posting videos or insightful information about your business or industry. Stay engaged with your sites regularly – that means you answer your followers’ comments, “like” or “share” their posts, and even ask questions with a sincere desire to receive feedback.
Be More Diverse. While millennials want to be informed prior to buying something, they really have a short attention span. What does this mean to you? You’ll have to use many different types of media to reach this generation. Consider using video (but keep it under a minute), infographics, short blog posts, and even unique Tweets that may send them to your website. And, the more interactive you make your website or mobile app, the better.
Be More Socially Responsible. Millennials care about their community and they want you to care as well. Consider ways you can be a better citizen in your community – from sponsoring a toy or food drive, to simply making more eco-friendly choices as a business. You don’t have to spend a lot of money, but you do need to be aware of ways you can contribute to your community in a positive way. Then, let people know about it and encourage them to support your causes.
Let Your Reputation Shine. It’s important to Millennials that your business has a good reputation – they truly care what others think about you. If you have good reviews, show them off on social media, your website, or wherever you decide. You may even want to post some testimonials as well.
Your future growth as a business will likely depend on your ability to reach and attract Millennial customers. By following these strategies, your business will be on the road to a brighter future.